Strategic Direction

Our strategic direction is based on supporting the kaupapa; Tāmaki Makaurau, a city alive with creativity. Our kaupapa is informed by our whakatauki, and supported by the four pou of our mahi, and defined strategic priorities and outcomes.  We follow a defined process for strategy activation.  Our Investment policy guides our use of funds to support initiatives that contribute to our strategic priorities.

Our Whakatauki

Our whakataukī is at the heart of our new strategy.

Whāia te toi huarewa o te auahatanga , hei kete toitoi manawa mō Tāmaki Makaurau 

Seek the pathway of creativity as a kete of inspiration for Auckland 

Our Kaupapa

Our kaupapa states what we aim to achieve by strengthening our city’s arts and culture ecosystem.

Tāmaki Makaurau a city alive with creativity.

Our Four Pou

Our work is supported by our four pou, these are the pillars around which our initiatives will be built.

Our Priorities

Our strategic priorities define our key areas of activity in the sector.

Our Outcomes

We have identified the strategic outcomes against which we will measure the impact of our mahi.