Strategic Direction

Our strategic direction is guided by the kaupapa; Tāmaki Makaurau, a city alive with creativity. Our kaupapa is informed by our whakatauki, and supported by the four pou of our mahi.  We have defined strategic priorities and outcomes.  We follow a defined process for strategy activation, and evaluation to measure our Impact.  Our Investment policy guides our use of funds to support initiatives that contribute to our strategic priorities.


In March 2020, Te Taumata Toi-a-Iwi launched a new strategic direction.  Read what our Chair, Heta Hudson, and our CEO, Alison Taylor, said at the time of the launch about our focus on strengthening of the ecosystem that makes Tāmaki Makaurau a city alive with creativity.

Our Whakatauki

Our whakataukī is at the heart of our strategy.

Whāia te toi huarewa o te auahatanga , hei kete toitoi manawa mō Tāmaki Makaurau 

Seek the pathway of creativity as a kete of inspiration for Auckland 

Our Kaupapa

Our kaupapa states what we aim to achieve by strengthening our city’s arts and culture ecosystem.

Tāmaki Makaurau a city alive with creativity.

Our Four Pou

Our work is supported by our four pou, these are the pillars around which our initiatives will be built.

Our Priorities

Our strategic priorities define our key areas of activity in the sector.

Our Outcomes

We have five strategic outcomes against which we will measure the impact of our mahi.