Whāia te toi huarewa o te auahatanga , hei kete toitoi manawa mō Tāmaki Makaurau 
Seek the pathway of creativity as a kete of inspiration for Auckland 

Our strategic direction is guided by our kaupapa; Tāmaki Makaurau, a region alive with creativity. To achieve this, we work to create a stronger sector voice, build understanding of the sector’s needs, and encourage a collaborative strategic response to those needs.

Our strategic priorities and outcomes are informed by our whakatauki, Seek the pathway of creativity as a kete of inspiration for Auckland.

We have developed a lasting theory of change and strategic priorities which we continually review and evolve. We are actively looking to activate our priorities in ways that acknowledge their interconnectedness in the drive for systems change in a challenging sector context. Our Investment Policy guides our use of funds to support initiatives that contribute to our strategic priorities.